bag – Bundesamt für Gesundheit
Director // Tizian Gruner
Cinematographer // Salva Di Pino
Client // Bundesamt für Gesundheit
Agency // Havas Switzerland
Production // GRUNERFILMS
FOPH: A Nationwide Awareness Campaign for Public Health
GRUNERFILMS, in collaboration with Havas Switzerland, is proud to present the latest awareness campaign for the Swiss Federal Office of Public Health (FOPH). Now entering its critical second phase, the campaign utilizes four distinct visuals and precise digital targeting to promote the responsible and correct use of antibiotics across Switzerland. This initiative is a vital part of the national strategy to combat antibiotic resistance and ensure the long-term effectiveness of these life-saving medicines.
A Multi-Visual Strategy for Precision Targeting to maximize the impact of the message, we produced four unique cinematic clips, each designed to resonate with specific demographics and healthcare scenarios. By diversifying the visual narrative, the campaign addresses the complexities of antibiotic use in a way that is both accessible and scientifically accurate. Our creative goal was to strip away the clinical coldness often associated with public health announcements, replacing it with a clean, modern, and human-centric visual language that encourages immediate viewer engagement and behavioral change.
High-End Production for National Impact: The collaboration between GRUNERFILMS and Havas Switzerland highlights a commitment to the highest standards of communication. Each of the four films was crafted with meticulous attention to color theory, pacing, and clarity to ensure the message remains with the protagonist. By utilizing high-definition cinematography and intentional art direction, we elevated a government mandate into a compelling visual story. This project showcases our ability to handle large-scale, socially significant campaigns that require a perfect balance of creative artistry and strategic precision for the Swiss Federal Office of Public Health.