Gübelin X Calatrava

For its 170th anniversary, Gübelin pays tribute to its heritage as a watchmaker with a remarkable creation: a timepiece designed by world-renowned architect Dr. Santiago Calatrava.

The platinum Ipsomatic, limited to 170 pieces, reflects both the brand’s milestone and Calatrava’s signature organic elegance. It’s flowing, architectural lines celebrate 170 years of Gübelin craftsmanship and innovation.

To honor this collaboration, a monumental set inspired by Calatrava’s architecture and the watch’s design was built together with the firm GRUNER&FRIENDS. Simple yet striking column elements echoed his distinctive design language, bringing his vision into a spatial experience.

Brothers Tizian Gruner, founder of GRUNERFILMS, and Patrice Gruner, founder of GRUNER&FRIENDS, showcased their creative synergy throughout the project, merging architecture and film with precision, artistry, and passion.

ADC Award Winner: Gübelin | Ipsomatic | The One Club
Category: Set/ Stage Design

Our work won an ADC Merit Award in New York for Best Set Design.

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising.

We are honored to be recognized among such inspiring work.