GÜbelin x zurich film festival

Gübelin x Zurich Film Festival: A Cinematic Partnership

This cinema spot and multifaceted campaign were created for the House of Gübelin, the official co-partner of the Zurich Film Festival (ZFF). Designed specifically for the big screen, the commercial was screened before selected festival films, capturing the attention of international filmmakers, cultural icons, and high-end audiences throughout the event. This collaboration marks a significant moment where Swiss luxury jewellery meets the global stage of cinematic excellence.

The Creative Vision & Cultural Synergy: The creative direction for this campaign was centered on the concept of "Timeless Elegance and Storytelling." Just as a great film tells a story, a piece of Gübelin jewellery contains a narrative of millions of years of geological history. Our goal was to create a visual bridge between the art of film and the art of high jewellery. By utilizing atmospheric lighting and sweeping, grand-scale cinematography, we created a spot that felt like a natural extension of the cinematic experience, honoring Raphael Gübelin’s vision of promoting cultural exchange and supporting creative talent.

Production Impact & Recognition: The campaign’s high production value and artistic merit were recognized by leading media outlets, including the official Zurich Film Festival announcement and specialized coverage by persoenlich.com. To ensure the spot resonated in a cinema environment, we focused on rich textural details and an immersive soundscape that elevated the brand’s visual identity to a cinematic level. This project stands as a benchmark for luxury brand integration, showcasing the ability of GRUNERFILMS to deliver content that thrives in the most demanding high-definition environments.

Zurich Film Festival – Official Announcement

Persoenlich.com – Media Coverage